What is SMM?

Social Media Marketing involves encouraging customer communications on a company’s own site, or social presences such as Facebook, Twitter or any specialist publisher site, blogs and forums. It can be applied as a traditional broadcast as we can use it to send messages to customers or partners who have opted in. To take advantage of the benefits of social media, it is important to participate in customer conversations related to products, promotions or customer services. Our aim focuses at learning more about customers and the provide consistent support to improve the way company is perceived.

How are we doing it?

  1. Situation analysis: We assess the micro environment in terms of
    1. Current Goal Performance
    2. Customer Insight 3.
    3. E-marketplace SWOT 4.
    4. Brand Perceptions 5.
    5. Internal Capabilities and Resources.
  2. Objectives: We set objectives according to 5 Ss Objectives framework
    1. Sell
    2. Serve
    3. Sizzle
    4. Speak
    5. Save
  3. Strategy: Is formulated by
    1. Segmenting audiences
    2. Targeting and Positioning
    3. Setting the online value proposition
    4. The sequence of customers actions
    5. Integration of Customer Relationship Management System and Database
    6. The media we use.
  4. Tactics: Define the usage of tactical digital communication tools.We build on
    1. E-Marketing Mix
    2. Details of contact Strategy
    3. E-campaign initiative schedule
  5. Actions: Which provides a structure to organizational internal operations such as
    1. Responsibilities and Structures
    2. Internal Resources
  6. Control: Refers to performance monitoring which derives from
    1. Web Analytics + 5Ss
    2. Usability Testing
    3. Customer Satisfaction Surveys
    4. Site Visitor Profiling
    5. Frequency of Reporting
    6. Process of Reporting and Actions

Why to invest on Social Media Marketing?

  • Helps generate backlinks to a site which are favourable for SEO.
  • Display the opinion ratings of other consumers.
  • Social media may be a relatively low-cost method of directly reaching niche or mass audiences.
  • Major influencers can help spread the message more widely.

Need more info?

Book a Free Digital Marketing Consultation

Book an appointment with us to create your Online Public Relations strategy.

How are we doing it?

  1. Situation analysis: We assess the micro environment in terms of 1.Current Goal Performance 2. Customer Insight 3. E-marketplace SWOT 4.Brand Perceptions 5. Internal Capabilities and Resources.
  2. Objectives: We set objectives according to 5 Ss Objectives framework 1.Sell, 2.Serve, 3.Sizzle 4.Speak 5.Save
  3. Strategy: Is formulated by 1.Segmenting audiences, 2.Targeting and Positioning, 3.Setting the online value proposition, 4.The sequence of customers actions, 5.Integration of Customer Relationship Management System and Database and 6.The media we use. 
  4. Tactics: Define the usage of tactical digital communication tools.We build on 1.E-Marketing Mix 2.Details of contact Strategy 3.E-campaign initiative schedule
  5. Actions: Which provides a structure to organizational internal operations such as 1.Responsibilities and Structures 2.Internal Resources
  6. Control: Refers to performance monitoring which derives from 1.Web Analytics + 5Ss, 2.Usability Testing, 3.Customer Satisfaction Surveys, 4.Site Visitor Profiling, 5.Frequency of Reporting and 6.Process of Reporting and Actions

Why to invest on Social Media Marketing?

  • Helps generate backlinks to a site which are favourable for SEO.
  • Display the opinion ratings of other consumers.
  • Social media may be a relatively low-cost method of directly reaching niche or mass audiences.
  • Major influencers can help spread the message more widely.

Book a Free Digital Marketing Consultation

Book an appointment with us to design a Social Media / Content Marketing strategy that suits your needs.